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Applied creativity? yes, like applied sciences, creativity is a field of knowledge that need to seen from an application perspective. Recently I read about applied creativity from Harvard Business Review​.

It has prompted a lot of questions about applying creativity in a dynmic social enterprise. Every enterprises of today are dynamic and social in nature, whether you classify them to be monolithic, matrix, functional or hybrid. Hence applied creativity can transform your enterprise innovation style in radical terms.

We are familiar with the terms such as ‘mindmap’, ‘roadmap’ etc in our daily workplace. We visualize mindmap using various techniques. Many of us apply mindmap techniques while we confront a vague or a complex and vivid problem set. How about visualizing a roadmap towards an innovative ecosystem inside an enterprise ecosystem?


There are different routes to achieving innovative products or services as a final destination. Irrespective of the routes taken, you should be good at identifying problems in the current state of things and behavioral settings of cultures. This is only part of the journey. You should cultivate a problem solving mindset and an impetus to create solution. One may say that creativity lies at the bottom of these things.

​There are schools of thought that endoreses applied creativity as the key driving force of innovative ecosystems in enteprises, whether they are start-ups or big-wigs. Creativity can be applied either in the open innovation or reverse innovation workflows, though with different perspectives. It is very important to understand this element of perspective in applying creativity.

Every enterprise, every social entity, every human entity, every human experience interact with a creative problem differently. Some enterprises showcase amazing agility to a creative problem. Someothers defend a creative challenge with astouding resilence generated from its DNA. Someothers try to persist and walkthrough the situation carefully.

Hence the important matter is to have an objective approach to applied creativity. There is nothing like a universal toolbox to apply creativity.  Bringing this kind of perspective to creativity can inspire new inventions and to nurture talents within the organization that can be both disruptive and sustainable at the same time!