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Digital communication systems have invaded the contours of our personal and social life like never imagined. As we are realizing that digitization has begun to influence our thought processes and behaviors, it is time to reflect on some digital interaction models between individual psyche and the collective society. These concepts may appear counter-intuitive at the outset. But they are playing a big role in our digital expressions and experiences.

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Digital Consciousness

The whole sum of the digital experiences and imaginations prevalent in a society. They manifest in the interfaces between technology and society, business and economy, individual and organizations. The moment social expressions interact with the digital media formats, digital consciousness comes into play. There are studies on the cognitive and behavioral processes behind digital consciousness. Digital consciousness can play a big role in the next generation information systems where cognitive computers and natural language processing algorithms are going to play a big role in extending the reach of digital business. As digital systems are becoming more conscious, conscious human beings are changing to more digital in nature. Digital consciousness will help us to understand the meeting point of these two tendencies.

Digital Archetypes:

While digital represents the most advanced facet of communications and technology, archetypes are the constructs that denote the most primitive and subtle psychic realms of human society. Digital archetypes are the subtle and submerged drivers for further digitization in our society. According to this notion, digitization is not an accidental occurrence, rather an economic and scientific manifestation of an enduring tendency in the history of mankind. Humans have invented symbols and expressions from primordial times. These acts of symbolism and poly-morphs can be seen in digital expressions as well. Due to their historic existence, digital archetypes run through the cultural and racial threads. Thus digital archetypes are excellent sources of information for digital ethnography, anthropology and design research.

Digital Duality:

This is an interesting concept. The contradictions between content and form has been perennial in the world of art and literature. Now we can see the dichotomy between content and form very prominent in digital expressions and experiences. Digital content and digital form are overlapping into each other’s domains. Digital content can exist in an physical form as well as digital form. The quantum signal processing and quantum cryptography are some good examples. These systems employ physical properties to encode and decode digital information. Likewise, with the digital form can encapsulate both physical and digital content. Optical and acoustic signal processing systems and wearable devices are some excellent examples for encoding physical information within digital formats without digital transformation operations.

Digital Semiotics

Semiotics is the scientific study of symbols and morphs. Digital semiotics will be the study of digital signs and morphs. To study signs and morphs we should understand the communication systems and models. Man and machines cannot be isolated while we study communication systems from a semiotic perspective. Hence we should take a holistic approach to enlist a few fundamental processes relevant to digital semiotics.

These four paradigms operate on three distinct layers of digital experience. Digital consciousness is something we can evolve through digital experience. Digital archetypes are the immutable principles of digital experience which we can learn to improve our delivery of services and engagements. Digital duality is an inherent ambiguity in the digital communication that need to be managed through intelligent transformation methods.  Digital semiotics will help us to streamline our digital expressions and symbols so that they are better understood and digested by the audiences.