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Social Networks are part of our life big time. We spend hours surfing through the profiles, walls and news feeds of our friends and foes alike. Social networks create micro experiences of vivid emotions, in fact a bewildering variety of emotions and flurry of thought. There is a lot of impulsive expressions in social networks. Fine, what about the formation and distribution of knowledge in social networks?

Information exist in the digital systems, but knowledge is always created through human act of cognition and re-cognition. It can only be represented and absorbed in social networks. Hence the full life-cycle of information exchange and knowledge management should materialize in social networks.


Not all information becomes knowledge, but some grains of knowledge get created and distributed through social networks. The challenge is that people seldom reflect and analyze the knowledge within the social networks. Information gets assimilated within seconds, perhaps like the attention span of a Gold fish. However, knowledge takes time to gets developed in human mind. It is not just the analytical insights that we are talking about. It is about the collection of hypothesis, inductions, deductions, inferences, critical analysis and reflections that we sum up as a knowledge collective.

The unique nature of knowledge is that it is not something a machine can produce. An act of human cognition and re-cognition is required to create a quantum of knowledge. Knowledge is generated in the human mind, not in the human – machine interfaces. It is a kind of space-time integration of information and impulses in the semantic ocean of collective unconscious.

Perhaps nature of knowledge is the single most beautiful entity that quantum physics should have studied. Unfortunately, quantum physics had always its own plastic affections to uncertainty and could not go beyond the ramifications about quantum consciousness. Knowledge is a dialectic melange of synchronic and diachronic coefficients of collective unconscious that gets superposed with the synaptic impulses from our experiences. Our synaptic impulses are nothing but the cerebral expressions of information exchanges. There is a semiotic continuum at work in human act of cognition and re-cognition that transforms every genetic expressions to powerful symbols that human mind can easily relate. It is all together a beautiful nature at work in the formation of knowledge in human mind.